Mailchimp vs Brevo
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Mailchimp has a higher rating (4.3/5) compared to Brevo (4.2/5). Mailchimp also starts at a lower price point ($13 vs $25/month).
Mailchimp
4.3Mailchimp is the world's most popular email marketing platform, serving over 13 million users. It offers email campaigns, automation, landing pages, and basic CRM features. Known for its user-friendly interface and generous free tier, Mailchimp is a go-to choice for small businesses and creators.
Pricing
Free / $13/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Audience Segmentation
- A/B Testing
- Analytics
- Templates
- CRM Features
Pros
- + Easy to use
- + Generous free tier
- + Great templates
- + All-in-one marketing
Cons
- − Gets expensive with growth
- − Limited automation on free plan
- − Basic CRM features
Brevo
4.2Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat. It's known for affordable pricing based on emails sent rather than contacts, making it cost-effective for large lists. Brevo also includes CRM, landing pages, and marketing automation.
Pricing
Free / $25/month
Key Features
- Email Marketing
- SMS Marketing
- WhatsApp Campaigns
- Chat
- CRM
- Automation
- Landing Pages
- Transactional Email
Pros
- + Pricing by emails not contacts
- + Multi-channel marketing
- + Good free tier
- + Transactional email included
Cons
- − Interface can be clunky
- − Limited templates
- − Automation less intuitive