Brevo vs ActiveCampaign
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
ActiveCampaign has a higher rating (4.5/5) compared to Brevo (4.2/5). However, Brevo offers a free tier which ActiveCampaign does not.
Brevo
4.2Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat. It's known for affordable pricing based on emails sent rather than contacts, making it cost-effective for large lists. Brevo also includes CRM, landing pages, and marketing automation.
Pricing
Free / $25/month
Key Features
- Email Marketing
- SMS Marketing
- WhatsApp Campaigns
- Chat
- CRM
- Automation
- Landing Pages
- Transactional Email
Pros
- + Pricing by emails not contacts
- + Multi-channel marketing
- + Good free tier
- + Transactional email included
Cons
- − Interface can be clunky
- − Limited templates
- − Automation less intuitive
ActiveCampaign
4.5ActiveCampaign is a powerful marketing automation platform combining email marketing, CRM, and sales automation. It's known for its sophisticated automation builder and ability to create complex, personalized customer journeys. ActiveCampaign serves over 180,000 businesses worldwide.
Pricing
$29/month
Key Features
- Email Marketing
- Marketing Automation
- CRM
- Sales Automation
- Segmentation
- Site Tracking
- Lead Scoring
- Predictive Sending
Pros
- + Powerful automation
- + CRM included
- + Great segmentation
- + Excellent deliverability
Cons
- − Steeper learning curve
- − No free plan
- − Interface can be complex