Mailchimp vs ConvertKit
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
ConvertKit has a higher rating (4.5/5) compared to Mailchimp (4.3/5). ConvertKit also starts at a lower price point ($9 vs $13/month).
Mailchimp
4.3Mailchimp is the world's most popular email marketing platform, serving over 13 million users. It offers email campaigns, automation, landing pages, and basic CRM features. Known for its user-friendly interface and generous free tier, Mailchimp is a go-to choice for small businesses and creators.
Pricing
Free / $13/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Audience Segmentation
- A/B Testing
- Analytics
- Templates
- CRM Features
Pros
- + Easy to use
- + Generous free tier
- + Great templates
- + All-in-one marketing
Cons
- − Gets expensive with growth
- − Limited automation on free plan
- − Basic CRM features
ConvertKit
4.5ConvertKit is an email marketing platform built specifically for creators—bloggers, podcasters, YouTubers, and online educators. It offers simple automation, landing pages, and commerce features for selling digital products. ConvertKit is known for its creator-focused approach and excellent deliverability.
Pricing
Free / $9/month
Key Features
- Email Campaigns
- Visual Automation
- Landing Pages
- Forms
- Creator Network
- Commerce
- Subscriber Tagging
- RSS to Email
Pros
- + Built for creators
- + Simple and focused
- + Great deliverability
- + Commerce features included
Cons
- − Limited design options
- − Basic reporting
- − Not ideal for e-commerce stores