Klaviyo vs Constant Contact
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Klaviyo has a higher rating (4.6/5) compared to Constant Contact (4.1/5). Plus, Klaviyo offers a free tier while Constant Contact does not.
Klaviyo
4.6Klaviyo is the leading email and SMS marketing platform for e-commerce. It offers deep integrations with Shopify, WooCommerce, and other platforms, enabling powerful segmentation and personalization. Klaviyo is known for driving significant revenue for online stores through automated flows and targeted campaigns.
Pricing
Free / $20/month
Key Features
- Email Marketing
- SMS Marketing
- Automation Flows
- Segmentation
- Predictive Analytics
- E-commerce Integrations
- Forms
- A/B Testing
Pros
- + Best for e-commerce
- + Powerful segmentation
- + Revenue attribution
- + Great Shopify integration
Cons
- − Expensive at scale
- − Steep learning curve
- − E-commerce focused
Constant Contact
4.1Constant Contact is one of the oldest and most trusted email marketing platforms, serving small businesses since 1995. It offers email campaigns, automation, event management, and surveys. Known for excellent customer support and ease of use, it's ideal for small businesses new to email marketing.
Pricing
$12/month
Key Features
- Email Campaigns
- Automation
- Event Marketing
- Surveys
- Social Marketing
- Landing Pages
- A/B Testing
- Reporting
Pros
- + Excellent customer support
- + Easy to use
- + Event management features
- + High deliverability
Cons
- − Dated interface
- − Limited automation
- − No free plan