Klaviyo vs MailerLite
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
MailerLite has a higher rating (4.6/5) compared to Klaviyo (4.6/5). MailerLite also starts at a lower price point ($9 vs $20/month).
Klaviyo
4.6Klaviyo is the leading email and SMS marketing platform for e-commerce. It offers deep integrations with Shopify, WooCommerce, and other platforms, enabling powerful segmentation and personalization. Klaviyo is known for driving significant revenue for online stores through automated flows and targeted campaigns.
Pricing
Free / $20/month
Key Features
- Email Marketing
- SMS Marketing
- Automation Flows
- Segmentation
- Predictive Analytics
- E-commerce Integrations
- Forms
- A/B Testing
Pros
- + Best for e-commerce
- + Powerful segmentation
- + Revenue attribution
- + Great Shopify integration
Cons
- − Expensive at scale
- − Steep learning curve
- − E-commerce focused
MailerLite
4.6MailerLite is a budget-friendly email marketing platform known for its clean interface and essential features at affordable prices. It offers email campaigns, automation, landing pages, and a website builder. MailerLite is popular with small businesses and creators seeking simplicity and value.
Pricing
Free / $9/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Website Builder
- Pop-ups
- Surveys
- A/B Testing
- Paid Newsletters
Pros
- + Very affordable
- + Clean interface
- + Good free tier
- + Website builder included
Cons
- − Basic automation
- − Limited integrations
- − Approval process for new accounts