MailerLite vs Mailchimp
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
MailerLite has a higher rating (4.6/5) compared to Mailchimp (4.3/5). MailerLite also starts at a lower price point ($9 vs $13/month).
MailerLite
4.6MailerLite is a budget-friendly email marketing platform known for its clean interface and essential features at affordable prices. It offers email campaigns, automation, landing pages, and a website builder. MailerLite is popular with small businesses and creators seeking simplicity and value.
Pricing
Free / $9/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Website Builder
- Pop-ups
- Surveys
- A/B Testing
- Paid Newsletters
Pros
- + Very affordable
- + Clean interface
- + Good free tier
- + Website builder included
Cons
- − Basic automation
- − Limited integrations
- − Approval process for new accounts
Mailchimp
4.3Mailchimp is the world's most popular email marketing platform, serving over 13 million users. It offers email campaigns, automation, landing pages, and basic CRM features. Known for its user-friendly interface and generous free tier, Mailchimp is a go-to choice for small businesses and creators.
Pricing
Free / $13/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Audience Segmentation
- A/B Testing
- Analytics
- Templates
- CRM Features
Pros
- + Easy to use
- + Generous free tier
- + Great templates
- + All-in-one marketing
Cons
- − Gets expensive with growth
- − Limited automation on free plan
- − Basic CRM features