ConvertKit vs Drip
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
ConvertKit has a higher rating (4.5/5) compared to Drip (4.4/5). Plus, ConvertKit offers a free tier while Drip does not. ConvertKit also starts at a lower price point ($9 vs $39/month).
ConvertKit
4.5ConvertKit is an email marketing platform built specifically for creators—bloggers, podcasters, YouTubers, and online educators. It offers simple automation, landing pages, and commerce features for selling digital products. ConvertKit is known for its creator-focused approach and excellent deliverability.
Pricing
Free / $9/month
Key Features
- Email Campaigns
- Visual Automation
- Landing Pages
- Forms
- Creator Network
- Commerce
- Subscriber Tagging
- RSS to Email
Pros
- + Built for creators
- + Simple and focused
- + Great deliverability
- + Commerce features included
Cons
- − Limited design options
- − Basic reporting
- − Not ideal for e-commerce stores
Drip
4.4Drip is an e-commerce marketing automation platform designed to help online stores build personal and profitable relationships with customers. It offers sophisticated segmentation, behavior-based automation, and deep e-commerce integrations. Drip is known for helping stores move beyond basic email blasts.
Pricing
$39/month
Key Features
- Email Marketing
- Behavior-based Automation
- Segmentation
- E-commerce Integrations
- Visual Workflow Builder
- Revenue Attribution
- Forms
- SMS
Pros
- + Great for e-commerce
- + Powerful automation
- + Revenue tracking
- + Deep integrations
Cons
- − Higher starting price
- − No free plan
- − E-commerce focused only