Mailchimp vs Constant Contact
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Mailchimp has a higher rating (4.3/5) compared to Constant Contact (4.1/5). Plus, Mailchimp offers a free tier while Constant Contact does not.
Mailchimp
4.3Mailchimp is the world's most popular email marketing platform, serving over 13 million users. It offers email campaigns, automation, landing pages, and basic CRM features. Known for its user-friendly interface and generous free tier, Mailchimp is a go-to choice for small businesses and creators.
Pricing
Free / $13/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Audience Segmentation
- A/B Testing
- Analytics
- Templates
- CRM Features
Pros
- + Easy to use
- + Generous free tier
- + Great templates
- + All-in-one marketing
Cons
- − Gets expensive with growth
- − Limited automation on free plan
- − Basic CRM features
Constant Contact
4.1Constant Contact is one of the oldest and most trusted email marketing platforms, serving small businesses since 1995. It offers email campaigns, automation, event management, and surveys. Known for excellent customer support and ease of use, it's ideal for small businesses new to email marketing.
Pricing
$12/month
Key Features
- Email Campaigns
- Automation
- Event Marketing
- Surveys
- Social Marketing
- Landing Pages
- A/B Testing
- Reporting
Pros
- + Excellent customer support
- + Easy to use
- + Event management features
- + High deliverability
Cons
- − Dated interface
- − Limited automation
- − No free plan