Drip vs Mailchimp
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Drip has a higher rating (4.4/5) compared to Mailchimp (4.3/5). However, Mailchimp offers a free tier which Drip does not.
Drip
4.4Drip is an e-commerce marketing automation platform designed to help online stores build personal and profitable relationships with customers. It offers sophisticated segmentation, behavior-based automation, and deep e-commerce integrations. Drip is known for helping stores move beyond basic email blasts.
Pricing
$39/month
Key Features
- Email Marketing
- Behavior-based Automation
- Segmentation
- E-commerce Integrations
- Visual Workflow Builder
- Revenue Attribution
- Forms
- SMS
Pros
- + Great for e-commerce
- + Powerful automation
- + Revenue tracking
- + Deep integrations
Cons
- − Higher starting price
- − No free plan
- − E-commerce focused only
Mailchimp
4.3Mailchimp is the world's most popular email marketing platform, serving over 13 million users. It offers email campaigns, automation, landing pages, and basic CRM features. Known for its user-friendly interface and generous free tier, Mailchimp is a go-to choice for small businesses and creators.
Pricing
Free / $13/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Audience Segmentation
- A/B Testing
- Analytics
- Templates
- CRM Features
Pros
- + Easy to use
- + Generous free tier
- + Great templates
- + All-in-one marketing
Cons
- − Gets expensive with growth
- − Limited automation on free plan
- − Basic CRM features