Drip vs Brevo
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Drip has a higher rating (4.4/5) compared to Brevo (4.2/5). However, Brevo offers a free tier which Drip does not.
Drip
4.4Drip is an e-commerce marketing automation platform designed to help online stores build personal and profitable relationships with customers. It offers sophisticated segmentation, behavior-based automation, and deep e-commerce integrations. Drip is known for helping stores move beyond basic email blasts.
Pricing
$39/month
Key Features
- Email Marketing
- Behavior-based Automation
- Segmentation
- E-commerce Integrations
- Visual Workflow Builder
- Revenue Attribution
- Forms
- SMS
Pros
- + Great for e-commerce
- + Powerful automation
- + Revenue tracking
- + Deep integrations
Cons
- − Higher starting price
- − No free plan
- − E-commerce focused only
Brevo
4.2Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat. It's known for affordable pricing based on emails sent rather than contacts, making it cost-effective for large lists. Brevo also includes CRM, landing pages, and marketing automation.
Pricing
Free / $25/month
Key Features
- Email Marketing
- SMS Marketing
- WhatsApp Campaigns
- Chat
- CRM
- Automation
- Landing Pages
- Transactional Email
Pros
- + Pricing by emails not contacts
- + Multi-channel marketing
- + Good free tier
- + Transactional email included
Cons
- − Interface can be clunky
- − Limited templates
- − Automation less intuitive