Close vs Zoho CRM
Head-to-head comparison of two popular crm software tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Close has a higher rating (4.6/5) compared to Zoho CRM (4.2/5). However, Zoho CRM offers a free tier which Close does not.
Close
4.6Close is a CRM built specifically for inside sales teams, with built-in calling, SMS, and email. It's designed to help reps spend less time on data entry and more time selling. Close is known for its fast setup, powerful automation, and focus on high-velocity sales environments.
Pricing
$49/month
Key Features
- Built-in Calling
- Power Dialer
- SMS
- Email Sequences
- Pipeline View
- Reporting
- Workflow Automation
- Video Calling
Pros
- + Built-in calling and SMS
- + Fast setup
- + Great for inside sales
- + Powerful sequences
Cons
- − Higher starting price
- − Limited marketing features
- − Smaller integration ecosystem
Zoho CRM
4.2Zoho CRM is a comprehensive customer relationship management solution that offers exceptional value with its feature-rich free tier and affordable paid plans. Part of the larger Zoho ecosystem of 45+ business apps, it provides sales automation, multichannel communication, and AI-powered analytics with Zia.
Pricing
Free / $14/month
Key Features
- Sales Automation
- Multichannel Communication
- Zia AI Assistant
- Blueprint Process Management
- Canvas Design Studio
- Zoho Integration
- Territory Management
- Forecasting
Pros
- + Excellent value for money
- + Strong free tier
- + Part of larger Zoho ecosystem
- + Highly customizable
Cons
- − Interface can feel dated
- − Learning curve for advanced features
- − Support quality varies