Ghost vs Wix
Head-to-head comparison of two popular website builders tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Ghost has a higher rating (4.5/5) compared to Wix (4.3/5). Ghost also starts at a lower price point ($9 vs $17/month).
Ghost
4.5Ghost is an open-source publishing platform built for professional publishers. It offers native newsletters, memberships, and paid subscriptions. Ghost is fast, focused, and powers publications seeking independence from platforms like Substack and Medium.
Pricing
Free / $9/month
Key Features
- Publishing Tools
- Native Newsletters
- Memberships
- Paid Subscriptions
- SEO
- Open Source
- Custom Themes
- API Access
Pros
- + Built for publishing
- + Native monetization
- + Fast and clean
- + Open source option
Cons
- − Limited design flexibility
- − Developer-friendly focus
- − Smaller ecosystem
Wix
4.3Wix is a leading website builder used by over 200 million people worldwide. It offers drag-and-drop editing, 800+ templates, and an extensive app market. Wix combines ease of use with powerful features including e-commerce, booking, and AI-powered design assistance.
Pricing
Free / $17/month
Key Features
- Drag & Drop Editor
- 800+ Templates
- App Market
- E-commerce
- SEO Tools
- Wix ADI
- Booking System
- Mobile Editor
Pros
- + Very easy to use
- + Huge template library
- + All-in-one platform
- + Good free tier
Cons
- − Can't switch templates
- − Not fully portable
- − Slower page speeds